NINE O'CLOCK

The House of Nine Florence Members Club Journal
Where Luxury Lifestyle Meets Florentine Heritage

When Two Brands Meet… In the Middle of the Sea: Discovering the Tuscan Coast with Ilio Smeraldo and House Of Nine.
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When Two Brands Meet… In the Middle of the Sea: Discovering the Tuscan Coast with Ilio Smeraldo and House Of Nine.

When Two Brands Meet… In the Middle of the Sea

Discovering the Tuscan Coast with Ilio Smeraldo and House Of Nine

At Nine O’Clock, we truly believe that the magic of storytelling is amplified when two like-minded brands come together. Recently, we had the distinct pleasure of partnering with Ilio Smeraldo, a remarkable Italian footwear brand, for the photoshoot of their newest collection — and what better setting than aboard our luxury superyacht sailing the stunning Tuscan coast?

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Where Cool People Meet: Dolce Club AND The Man Behind Florence’s Coolest Parties
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Where Cool People Meet: Dolce Club AND The Man Behind Florence’s Coolest Parties

We’re thrilled to introduce Ata De Cin — a Turkish-born artist, photographer, and, in a former life, airplane pilot — and the creative mind behind one of Florence’s coolest events. A city he now calls home, Florence has embraced Ata as much as he has embraced its energy. With Dolce Club, he’s added his own unmistakable touch to the nightlife scene, blending elegance, fun, and unexpected magic in every edition.

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Florence’s Accidental Landmark: The Crane That Stayed Too Long
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Florence’s Accidental Landmark: The Crane That Stayed Too Long

For over two decades, a giant crane stood watch over Florence’s historic center — an uninvited guest in the city’s iconic skyline. Now, it’s finally coming down.
House of Nine is proud to be among the supporters of this long-awaited transformation. A powerful gesture of love for a city that deserves nothing less.

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ISOLA D’ELBA: an island yet to be discovered
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ISOLA D’ELBA: an island yet to be discovered

Elba – the largest island in the Tuscany Archipelago - encapsulates the charm and exclusivity of an area rich both in history and civilization , where sea and nature are the protagonists. It is thanks to its geological structure and its particular geographic position that this island is considered an open-air laboratory for geologists, naturalists and botanists.

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GABRIELE MORI: The Man Behind The Music
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GABRIELE MORI: The Man Behind The Music

Gabriele Mori shares how the band’s name was inspired by Paolo Conte’s “Jazz Monkey Boys,” reflecting the raw, animalistic energy of performance. Before shows, the band fuels up with Italian coffee and embraces the joy of their craft. Mori describes House of Nine as a magical place, with its timeless Art Deco charm and a scent of well-being that always brings a smile.

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ADAM DREW: The Man Behind The Music
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ADAM DREW: The Man Behind The Music

We sat down with Adam Drew, a multitalented artist who wears many hats—singer, songwriter, performer, and writer. Reflecting on his inspirations, Adam shares his love for Florence, where he finds peace walking by the Arno or admiring the art at Santa Trinita. He cites James Brown as a key influence, saying, "His energy and connection with his band are unmatched." Beyond music, Adam channels his creativity into writing, from movie scripts to comedy lyrics, always pushing the boundaries of his artistic pursuits.

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Max poglia: A Member Spotlight
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Max poglia: A Member Spotlight

In this month’s Member Spotlight, we had the pleasure of featuring Max Poglia, the creative director and owner of Poglia and SmokedBone. With a rich background in fashion and design, Max infuses a playful spirit into luxury lifestyle, creating unique experiences that resonate within our community. His recent brand launch at House of Nine showcased the captivating energy that defines the SmokedBone vibe.

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Cinzia Romanelli: A Member Spotlight
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Cinzia Romanelli: A Member Spotlight

In this month’s Member Spotlight, we had the pleasure of sitting down with Cinzia Romanelli CEO of Building Heritage - Forbes Global Properties, who has been an integral part of our community. With a passion for luxury real estate, Cinzia Romanelli brings unique insights and experiences that inspire us all.

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